Xiaomi is one of the leading consumer electronic brands all over the world. Since the brand was founded in 2010, it has reached new heights. Regarding the Indian sub-continent, Xiaomi has done really well in its smartphone market. Talking specifically about Nepal, Xiaomi is currently leading the game. Xiaomi in Nepal is the leading market player with 33% of the market share according to the quarterly report from IDC. This makes Xiaomi the No.1 Smartphone brand in Nepal.Â
Why is Xiaomi the No.1 Smartphone brand?
There are a lot of reasons that play an essential role to make Xiaomi the No.1 smartphone brand. They have been doing really well in the market and their numbers are improving day by day. So, according to us here are the top 3 reasons, which make Xiaomi the No.1 Smartphone brand in Nepal.
A device in Every Price SegmentÂ
Currently in Nepal, if you are in search of a new smartphone, then you might have set a certain budget for your purchase. You will definitely get a Xiaomi phone, no matter what’s your budget. The brand sells almost 30+ different variants of their smartphones and they are doing really well in their particular price segment. Their smartphones start at the price of NPR.12,999 (Redmi 9A) and go upto NPR.114, 999 (Xiaomi 12 Pro). This flexibility and variety in their portfolio provide a huge chunk of the targeted customer base for Xiaomi.Â
Price to Performance Ratio
Xiaomi smartphones are always priced aggressively and comparatively less than the competition. These devices always seem to provide a more value for money experience to their customers. Due to this, Xiaomi always has an edge over its competition because of its price game.
Mi Fans CommunityÂ
Not only in Nepal, but all over the globe, Xiaomi has a very strong community which are catered to Mi Fans. Even in Nepal, Mi Fan Club has almost 10,000 members. This group host regular meetups and event & interacts regularly with the Xiaomi Officials. This has brought a sense of reliability among the consumers as they are treated as Fans and not as a customer.Â
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